What to Include on Your One-Page Website to Attract Your Dream Clients
Website Design by Brand Soigne
If you're starting a new business and looking for the quickest and most affordable way to launch your online business, a one-page website is exactly what you need to complement your social media pages. Instead of waiting weeks (or months) and spending thousands on a multi-page site that most visitors won’t even explore, a strategic one-pager gives your audience exactly what they need, all in one scroll. A one-page website is perfect if you want to look professional, build credibility, expand your reach, and start booking clients and making sales ASAP!
Here’s what your one-page site should include to focus on quickly converting your dream audience:
A Clear, Confident Introduction
This is the first thing people see, so it needs to instantly tell them who you are and what you do.
Your intro should include:
Your name and title (e.g. “I’m Jade, a social media manager for women-owned brands.”)
Who you serve
The transformation you help them achieve
Think: “Helping new women entrepreneurs build powerful online brands with strategy and style.”
A Credible About Section
People don’t buy from businesses — they buy from people. Even on a one-pager, your audience wants to know who’s behind the brand.
Use a short “About Me” section to share:
Who you are
What inspired you to start your business
Who you help and why
A quick fact or two that makes you relatable (your story, passion, or purpose)
This section builds trust and connection, especially when paired with a friendly photo or branded image of yourself.
Your Signature Offerings
Don’t list everything — highlight your top 1–3 offerings.
Keep the descriptions clear and benefit-focused. Include pricing if it helps speed up decision-making (or leave it off if you want them to inquire).
Testimonials & Social Proof
If you’ve worked with clients already, include a few quotes, screenshots, or even simple results. No testimonials yet? Share a behind-the-scenes look at your process or a case study from your own journey.
A Call to Action (CTA)
Tell your visitors what to do next. Whether it’s booking a discovery call, sending a DM, or filling out a form — make the next step obvious and easy.
Use a button that stands out visually and keep the language action-oriented, like:
“Book Your Photoshoot”
“Let’s Launch Your Brand”
“Schedule a Free Consultation”
Lead Magnet or Freebie
A freebie like a checklist, guide, or free consultation offer can turn visitors into leads. It builds your email list and gives people a no-pressure way to stay connected.
Your Contact Information
The goal of your site is to convert visitors into clients—so your contact section needs to be easy to find and even easier to use.
Here’s what to include:
Contact form with basic fields (Name, Email, Message).
Your email address in case someone prefers not to use the form.
Optional links to your calendar if you offer discovery calls (Calendly or Acuity).
Links to social platforms where you’re active.
Keep it clean, inviting, and make sure people know what will happen after they reach out. (“I’ll respond within 1–2 business days” adds a nice professional touch.)
Ready to Launch Your One-Page Website?
When it’s designed strategically, your one-page website can help you make an amazing first impression, attract aligned clients, and start growing your brand with clarity and confidence. And when you're ready to expand? You can always build from there.
I create one-page websites for women in business who want to launch their new online business in days not months! Schedule a FREE 15min Strategy Call to plan out what we’ll include on your new website.
FREE Website Launch Prep Checklist for Women in Business
Download our free website checklist to start your project with confidence and clarity. Whether working with a web designer or DIYing it, this essential guide will help you plan, prioritize, and prepare—so you can create a site that truly represents your brand.
